AI Sales Coaching

Every call analysed. Every rep coached. Every follow-up written.

AI that listens to your sales calls, provides instant feedback, scores opportunity strength, suggests next steps, and drafts follow-up emails. Save managers hours. Help reps win more.

Book a 20-Minute Call

Sales managers don't have time to coach. Reps don't have time to improve.

You know coaching drives results. But the maths doesn't work.

🎧

No time to review calls

Managers can't listen to every call. So coaching is sporadic, inconsistent, and based on a tiny sample.

📝

Feedback is delayed

By the time a manager reviews a call, the moment has passed. Reps have moved on. Deals have progressed (or died).

✉️

Follow-ups fall through

Reps leave calls and move to the next thing. The follow-up email sits unwritten. Momentum dies.

AI that coaches like your best manager

Instant analysis of every call. Actionable feedback. Nothing falls through the cracks.

🔍

Call analysis

Every call is automatically transcribed and analysed. Talk time ratios, questions asked, objections raised, next steps committed — all surfaced instantly.

💬

Instant feedback

Reps get specific, actionable feedback within minutes of ending a call. What went well. What to improve. While the conversation is still fresh.

📊

Opportunity scoring

Based on what was said (and not said), the AI evaluates deal strength. No more gut-feel forecasting. Real signals from real conversations.

🎯

Next steps + follow-up

The AI suggests concrete next steps and drafts a follow-up email. Reps just review, tweak if needed, and send.

What your reps get after every call

Five outputs, delivered automatically within minutes.

📋

Call Summary

Key points, decisions, and commitments

💡

Feedback

What worked, what to improve

Opp Score

Deal strength based on the call

➡️

Next Steps

Suggested actions to move forward

✉️

Follow-up Email

Draft ready to send

How it works

Simple setup. Automatic from day one.

1

Connect

The system connects to your call recording platform (Gong, Chorus, Zoom, etc.) and is configured with your sales methodology and coaching priorities.

2

Analyse

Every call is automatically transcribed and analysed against your methodology and best practices.

3

Deliver

Reps receive their feedback, opp score, and follow-up draft via email or Slack within minutes of ending the call.

What changes when every call gets reviewed

Manual coaching can't scale. This can.

Manual Coaching
Sales Coach
Calls reviewed
5-10% (if you're lucky)
100%
Feedback timing
Days or weeks later
Within minutes
Consistency
Varies by manager
Same standard, every call
Manager time per rep
2-4 hours/week
15 mins reviewing summaries
Follow-up emails
Rep writes from scratch
Draft ready to send
Deal health visibility
Based on rep's word
Based on what was said

Simple, per-rep pricing

One setup fee, then a flat monthly rate per rep.

Sales Coach

Setup fee
Integration, methodology config, training
£2,000
Monthly subscription
Unlimited calls per rep
£79 /rep
Example: 10-person sales team
£2,000 setup + £790/month (10 reps × £79)
Year 1 total: £11,480
Compare to: 2-4 hours/week of manager time per rep
Mark Walker

Built by someone who's managed sales teams

I'm Mark Walker, a 3x CRO who's led sales teams at Eventbrite, Attest, and Pion. I know the gap between wanting to coach reps and actually having time to do it.

Sales Coach exists because I wanted every rep to get the feedback they need to improve — not just the ones whose calls the manager happened to catch.

Ready to coach every call?

Book a 20-minute call. I'll show you how it works and whether it makes sense for your team.

Book Your Call