Most B2B teams are somewhere between curious and committed on AI in their go-to-market. The gap we keep seeing is ownership: someone who can turn the experiments into a system the whole team actually uses. That's what we offer. A board-ready view of where AI changes your motion, the builds that follow, and then a handover to someone inside your team.
Most AI implementation fails the same way. There's no clear answer to "which commercial number is this meant to move". We don't run any work that doesn't have one. Every project, every build, every conversation traces back to a commercial challenge or opportunity. The AI is the tool. It's never the point.
You shouldn't end up with a more complicated workflow than you started with. Your reps shouldn't be clicking through 3 new tools to land at the same outcome. The end state has to be less friction, better outputs, clearer commercial impact. If the AI doesn't deliver that, it shouldn't be in the stack.
We get a version of the same conversation every week. The CEO wants an AI plan. The CRO has run 3 pilots that haven't gone anywhere. RevOps has a Notion doc of 40 tools. Marketing has bought 2 of them. Sales is using ChatGPT in private and not telling anyone.
The team isn't lazy and isn't behind. They're surrounded by signal and short on prioritisation. There is no one whose job it is to look across the whole motion, work out where AI rewrites the playbook and where it doesn't, and then actually build the thing.
That gap is awkward to fill. A dev agency builds you software but doesn't know your go-to-market. A consultant writes you a strategy but doesn't ship anything. A junior in-house can prompt their way through a small piece but stalls the moment it needs an integration, a database, or a real user. We do the strategy and the build, which is the only way the plan survives contact with the stack.
Each stage stands on its own and is priced on its own.
1 to 2 weeks. Stakeholder interviews across sales, marketing, RevOps and customer success, plus time inside the system and the data rather than just in meetings. Then we map your motion against what AI actually changes today and shortlist the work worth doing.
Fixed scope, fixed fee, 2 to 8 weeks per build. You see the scope before you commit and the working build before the final payment. Source, prompts, configs and a written runbook on handover. No retention, no lock-in, no licence fee.
Hiring a GTM Engineer right now is a slog. The candidates barely exist, the ones who do command £120k+, and even a good hire takes 6 months to ramp into your stack. The faster move is to take someone already inside the business who's curious, technical-leaning and close to the revenue motion, and train them up. That's this programme.
After the diagnostic most teams know what they want to do. They don't always have the senior firepower to keep it tied to commercial outcomes once the work starts. No fixed duration, cancel with 30 days' notice.
Scope is agreed and written down before any money changes hands. No retainer creep, no hidden fees. UK businesses billed in GBP, international in USD or EUR.
The right fit makes this work. The wrong fit wastes everyone's time. We'll be direct about it on the call.
No, although it is highly recommended. If you know what you want built and it's commercially worth doing, brief us and we'll go straight to a scoped build. The diagnostic is for teams who don't yet know what to change first, or who need a board-ready view before they commit budget.
You do, from the moment it ships. Source, prompts, docs, configs, all of it. No retention, no lock-in, no licence fee. The whole point is that the capability lives in your team.
Roughly 40% of their working week across months 1 to 4, dropping to 25% in months 5 and 6 as they move into solo operation. If their manager won't release that much time, the programme will struggle. Best to surface that on the discovery call.
It happens, and there's a clause for it. Inside the first 60 days you can swap them out at no cost. After that the engagement either continues with a new Champion at a reduced fee, or pauses for up to 90 days while you find one. Written into every contract.
It will. Small changes get absorbed. Bigger ones get a written change order with a revised fee and timeline. No surprise invoices, ever.
We guarantee what we can control: the time, the coaching, the assets that get built, the training, the documentation. We can't guarantee your team's effort, a manager's support, or whether the wider team adopts what gets built. Both halves have to do the work. We'll tell you on the call whether we think the conditions are right. And we will track the measurable outcomes from initial baseline to be transparent about the impact.
Diagnostics and small builds usually within 2 to 3 weeks. The 6-month programme usually 4 to 6 weeks, because we run a small number at a time. If you need to start sooner, say so on the call and we'll be straight about the calendar.
Tell us where the AI work has stalled and who, if anyone, owns it today. We'll tell you which stage to start at, whether the ABM programme is the better fit, or whether we'd send you elsewhere.
hello@aigtmstudio.com